Why Stage


Staging is not a “fad,it’s not going away, and it’s one of the most important “accessories” to your marketing plan. The term “staging” is a very basic and undervalued label for a profession that has evolved into a highly effective marketing and sales tool for home sellers and Real Estate professionals across the board! Just think, “If that ONE house on your block or in your community sold at it’s highest and best price, what does that do for all the other homes nearby?” In most cases, the sales price was an effect of the condition and presentation of the home. 

 The Goal is to sell the home by maximizing it’s potential sales price and in the least amount of time. However, there are underlying benefits that surface along the way that prove to be more beneficial than expected.

For more information, or to set an appointment, please contact us via email at info@newdirectionhomestaging.com

So what can sellers and/or their agents do to achieve the goal? They need to:

• Hire a professional Insured ASP® Home Stager or a trained ASP® Real Estate Agent

In short, sellers and the real estate agents representing them need to Stage their homes with the assistance of an Accredited Staging Professional®.

 What is Staging® and What is an Accredited Staging® Professional® Master?

  • An Accredited Staging Professional Master (ASPM®) is a dedicated Accredited Staging Professional®,
who has studied, learned and mastered the proven and powerful techniques of Staging homes.
• An Accredited Staging Professional Master (ASPM®) has successfully completed an extensive,
detailed, 5‐day ASPM® course exclusively with Barb Schwarz, the Creator of Home Staging®, President
and Founder of StagedHomes.com and the International Association of Home Staging Professionals.
Each ASPM® has also completed the prerequisite 3‐day ASP® course exclusively taught by
StagedHomes.com before completing specialized ASPM® studies and passing a mandatory thorough
examination on preparing homes for sale and particulars of the Home Staging Industry.

An Accredited Staging Professional Master (ASPM®) is committed to the principles and practices of
marketing properties in accordance with the StagedHomes.com Code of Ethics and recognized as the
leaders of the Home Staging Industry.
ASPMs® are taught to follow the below in the ASPM® Course as they earn their ASPM® Designation:
• Renew yearly their detailed ASPM® License agreement of membership with Stagedhomes.com, the
World's Leader in Home Staging Education
• Agree to and uphold the ASP®/ASPM® Code of Ethics
• Agree to and Uphold the ASP®/ASPM® Consumer Foundation of Service Creed
• A Business license for their ASPM® Staging Business as an ASPM® Stager.
• Staging Insurance as an ASPM® Stager
• A Sales Tax ID number in the state where they work as an ASPM® Stager
• A commercial Checking account for their Business
• To continue their education by returning to additional ASPM® Courses to stay up to date in the Home
Staging Industry and their ASPM® Designation.
• Hold current active membership in The International Association of Home Staging Professionals®